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What could you achieve within an effective system?

Providing practical, actionable coaching for academics, leaders, teams, and institutions who want to be more effective at what matters to them.

Access new ways of thinking and being
by asking Powerful Questions.

In this microclass, you’ll learn about the Powerful Questions Pyramid, how the right questions can open up new perspectives, and how questions can help you generate never-before-seen solutions.

Our Services

  • Academic, Executive, & Leadership Coaching

    Hone in on what’s important now—and what’ll be important a year from now.

    Individual Coaching

  • Organizational & Systemic Coaching

    Both teams in crisis and already high performing groups can learn to flex, expand their range, and respond to any challenge.

    Systems Coaching

  • Coaching Supervision & Mentor Coaching

    Meeting the unmet needs of coaches looking to expand their range and create greater client impact.

    Coaching Coaches

  • "I don’t want to use the term life-changing, though it was."

    Before we met, I was surviving but I was also sacrificing my sanity to get things done. You helped me prioritize what I was doing and how to effectively move work through a system. I felt like I was able to take back control on a lot of things that had spiraled out of control.

    – Dr. Jenna Yentes, Associate Professor & Interim Director, Institute for Sports Medicine and Human Performance
    Texas A&M University

  • "A colleague called yesterday and said, 'Jess it looks like you’re thriving. I love watching you and your career blossom.'"

    I’ve published more in a shorter amount of time and the visibility and reception of my work is improving. Netflix documentaries is calling me this afternoon – and that was an off-handed goal I put out there last year. And so I find your coaching to be really practical and accessible, but also it's seeping into how I conduct my life.

    – Dr. Jess Murfee, Assistant Professor of Sport Administration
    University of Cincinnati

  • “I’ve gained mental tools that help me navigate all my different demands.”

    I've never formally worked with a coach, so I was curious, maybe at times doubtful, but also surprised at how beneficial it can be. Working with Erin has helped me clarify my goals in terms of what I want, and how to better achieve them more easily through my organization. Just last week one of my colleagues asked if I had been taking public speaking courses – that’s how clear and determined I’m coming across now.

    — Dr. Danny Hajovsky, Associate Professor, Educational Psychology, School of Education and Human Development
    Texas A&M University

  • "I’ve literally been able to use Erin's handouts in difficult conversations with colleagues."

    We primarily worked around boundaries and how to work in an environment where no one knows about Agile or Scrum. One day during a challenging conversation, I pulled out the Situation-Behavior-Impact handout and I went over it with the business director and they said, “Oh yeah, this is really good, but I could never talk about my feelings.” And I thought even that was a win because it was an acknowledgement that there were very strong feelings there for them.

    – Dr. Rick Smith, Academic

  • "Erin’s very affirming and has helped me build more belief in myself that I can do great things."

    I had some ideas about what I wanted to improve in myself and my organization, but I didn’t know how to ask for them. Erin was so good at digesting what I say and map that onto meaningful tools that give me more insight into myself, my vision, and my plans. I now have a sense of what’s important to me.

    – Dr. Carly McCord, Clinical Associate Faculty & Executive Director, Telehealth Institute, Texas A&M University

  • "With the tools and skills I’ve gained from Erin, I’ve significantly increased both my own and my team’s productivity.”"

    She provided a lot of support behind the scenes in asking strong, clarifying questions as I was organizing the department. How does that help me as a leader? The coaching clarified my intent and helped me be precise in my vision. I was better able to design tasks, develop timelines, and empower others in their roles.

    – Dr. Marlene Dixon, Department Head, Kinesiology & Sport Management
    Texas A&M University

• ABOUT ERIN RANDALL •

Photo credit: Linda Nickell

In Latin, ad meliora means “to make better”…

As a veteran organizational, agile, and coactive coach, I spark transformational growth through customized, bespoke work with my clients, tailoring our work together to fit their needs.

Using empathy, radical kindness, and grit, I begin with deep listening and careful observation, and then ask powerful questions to help clients get clear on what is important—now and a year from now.

• FREE RESOURCES •

We believe in practical application.

There’s nothing more frustrating than continuing to identify a problem (productivity, implicit bias, confidence, etc) without also identifying solutions that help you change outcomes in real life.

Here are practical tips beloved by current clients.

DELEGATING & MANAGEMENT

Who’s got

the Monkey?

The classic 1974 Harvard Business Review article that continues to change the lives of managers, bosses, and subordinates everywhere.

INTERVIEWS

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